Smarter Clicks | education + entertainment + optimization
Since the beginning of commerce, success boiled down to two simple strategies.
Being where your customers go to find the goods and services you offer; and not spreading yourself too thin
If you’re already successful, chances are you’ve done a good job at both... but that doesn’t mean you can’t improve on a good thing, especially during shaky times. Today, there’s only one strategy to reach both goals and that’s utilizing social media and publicity with technology and online targeting. Smarter Clicks is the culmination of over a decade of knowledge, experiences, successes and "happy accidents". Because the world isn’t black-and-white and true marketing optimization sees no borders, you’ll see that topics sometimes go a bit off-topic and can even be (gasp!) entertaining.